Selecting first target market segments or applications

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Reference no: EM131481366

1. Which is NOT one of Moore's suggested criteria for selecting first target market segments or applications?

A. is there a compelling reason to buy?

B. Is customer well-funded and accessible In this segment?

C. Is this a large market segment?

D. Can we provide a whole product for this segment?

2. Christensen's technique for managing the development and commercialization of new technologies and capabilities in unknowable environments is called:

A. Discovery-Driven Planning.

B. Un-Framing

C. Stakeholder Analysis

D. Following the S-Curve

Reference no: EM131481366

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