Selecting entry-level marketing research professionals

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Reference no: EM131700204

Assume you are a member of an evaluation committee that is selecting entry-level marketing research professionals for your department. The criteria for determining the best candidate involves the presentation of market research to management. Each candidate will be given identical data to utilize in the presentation. How will you evaluate the presentations? What criteria are most important in determine appropriate research skills for the position?

Reference no: EM131700204

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