Reference no: EM13274510
Why is the product life cycle an important consideration in selecting and developing a marketing strategy? What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?
In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. What are some alternatives that are preferable to cutting prices?
Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?
Discuss the steps involved in the AIDA model of outlining promotional goals. How does IMC strategy shift from one step to the next in the model? How does the important of various promotional elements vary across the steps?
Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.
In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers’ expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?
2-3 short paragraphs
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Diversity management and affirmative action
: Do you think there is a difference between diversity management and affirmative action? Please provide an explanation for your response.
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Business ethics-ethical orientation ever caused tensions
: Describe any pivotal experiences or situations in your life that profoundly changed your ethical/ moral perspectives or that served to strengthen the perspectives that you already held.
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Professional presence a little differently
: Each of the authors presented above approach professional presence a little differently. Based on your own experiences, as well as the readings, identify what you believe to be the three most important characteristics of professional presence.
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Health promotion and disease prevention
: Identify the three levels of prevention. Using a chronic disease discuss how physical activity can be utilized at the three levels of prevention for the disease. Explain the difference and similarities between health promotion and disease prevention.
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Selecting-developing marketing strategy-product life cycle
: Why is the product life cycle an important consideration in selecting and developing a marketing strategy? What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?
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Interpretations of marketing as a function of business
: Discuss the different views or interpretations of marketing as a function of business, including the AMA’s recent change in the definition of marketing. Why do you think the AMA changed the definition after 20 years?
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Contrast with pauls emphasis on faith and works
: What two different meanings are there to the word faith and what difference does it make? James emphasizes works in the Christian life. How does that compare or contrast with Pauls emphasis on faith and works?
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Support gods eternal purpose for humanity
: What is the Primary Commission, and how does it support Gods eternal purpose for humanity? How does it relate to our love for others and our moral behavior?
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Final kinetic energy to initial kinetic energy
: The slope of a plot of final kinetic energy to initial kinetic energy is found to be 0.43 for the inelastic collision between a stationary cement truck of Mass 5,414 (kg) and a moving car of mass 1,009 (kg).
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