Reference no: EM131159777
You are to demonstrate your understanding of a selected set of services marketing theories/concepts through the preparation of a service experience report detailing a service you have experienced with links to (i.e., application of) relevant services marketing theories and concepts.
In your report, provide details of a specific service experience you have encountered (if appropriate, provide details of the date, time and duration of the service experience, the driver for its purchase and/or consumption, and other information that can help paint a clear picture of the service experience for the reader), and demonstrate your understanding and comprehension of services marketing concepts and theories via the appropriate application of relevant theories and concepts in your analysis of that service experience, which could center around (but not limited to) the following concepts:
- The three-stage model of service consumption
- Perceived risks involved in service consumption
- Drama/theater metaphor
- Expectancy-disconfirmation model of satisfaction
- The flower of service model
- Service quality (SERVQUAL) dimensions
- Gaps model
- Fishbone diagram
- Pareto analysis/charts
- Blueprint
- Detailed break down of the monetary and non-monetary ‘costs' associated with the service consumption
- Detailed analysis of any one of the seven marketing mix element pertaining to that service experience
Your aim should be to achieve ‘depth' in your analysis rather than ‘breadth'. That is, focus on discussing only a limited number of concepts well and in detail, rather than make brief references to many concepts.
Your report must be no more than four (4) pages in length (inclusive of all photos/ diagrams/tables and references), and should feature Times New Roman no smaller than size 12, and ‘1.5 lines' spacing.
|
How do cloud services make dlp more difficult
: You are opening an online store in a cloud environment. What are three security controls you might use to protect customers' credit card information? Assume that the information will need to be stored. Define TNO. Name three types of data for whic..
|
|
Aspect mangerial economics
: Your Position Paper will with a aspect Mangerial Economics. The paper is expected to be 7 to 8 pages in length, single spaced. The paper should include the following components:
|
|
Compare private school system to public school system
: In a society in which households differ significantly in income, two processes occur simultaneously that affect where households live: the Tiebout process and the separation process. Explain each. Compare a private school system to a public school sy..
|
|
The effects of war and peace on foreign aid
: Use the Internet to research one (1) developing nation of your choice. The country of choice is (Somalia). Your research should include an examination of the effects that war and peace have on the distribution of foreign aid.
|
|
Selected set of services marketing theories
: Your aim should be to achieve ‘depth' in your analysis rather than ‘breadth'. That is, focus on discussing only a limited number of concepts well and in detail, rather than make brief references to many concepts.
|
|
Define the real interest rate
: Define the real interest rate, r. Why does it differ from the nominal interest rate, i, in the presence of inflation? Why does the actual real interest rate, r, generally differ from the expected real interest rate, r^e? How does this relation depend..
|
|
What is fracking
: What is Fracking? "Fracking for Natural Gas Continues to Raise Health Concerns" what are your thoughts about this quot? Whats your thougths on "TOMS Shoe Founder on Small Business and Charity"
|
|
Which of them is a two-way conditional frequency
: Which of the following is a two-way conditional frequency table for gender?
|
|
Developing nations hold the keys to their prosperity
: Developing nations hold the keys to their prosperity; global action cannot substitute for equitable and efficient domestic policies and institutions. Given this statement, do you believe that other countries can assist countries to develop, or can th..
|