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Discussed brand personalities, with brands almost taking on human-like characteristics. In Chapter 9, Jennifer Aaker discusses her brand personality scale (pages 306-307), which includes sincerity, excitement, competence, sophistication, and ruggedness. Select a product category, and profile the leading brand personalities in that category using Aaker's scale. In the interest of diversity, select a category that has not already been discussed by fellow students.
Explain Sport organizations and e-commerce and How can are sport organizations regulating e-commerce
Identify and discuss the differences between a commissary and a central distribution center including the advantages/disadvantages of each
you are consultant advising a firm on the ins and outs of transcending from a wood flooring company into the silent
Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. From the scenario, prioritize the attributes of Golds Reling's brand from the brand map
Explain and Identify the four Ps of the marketing mix as they relate to your purchase
In an Internet retailer, you will find a wide range of job functions. Leaders frequently need to adjust their own expectations to meet the reality of the situation. Explain the role of a manager
Conspicuous consumption is a key concern for critical strands of marketing and consumption studies. Describe what is meant by conspicuous consumption, and identify key authors who have written about this phenomenon. In your response to this questi..
What about a contingency plan and Do you need to make recommendations for MM if things do not go the way you hope and expect them to
Define and discuss the concepts of risk and return. Also discuss the importance of portfolio diversification and the relationship to risk and return
Case- A review of customer relationship management: successes, advances, pitfalls and futures
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