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1.Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?
2,Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
Develop branding strategies for existing and new products and develop pricing strategies and distribution channels for products.
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Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.
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Write an essay to demonstrate your theoretical understanding and practical application of Marketing.
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Explain the importance branding for a tourism organisation Elaborate on the Ansoff model and discuss its importance in strategic marketing planning
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