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Select an organization that has been in existence for at

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Complete the Assignment: IMC Process in Advertising

Select an organization that has been in existence for at least 20 years (including your own organization, if applicable) and prepare a two to three page paper describing and assessing how this organization has used their IMC strategy to advertise during the years of its existence.

Assignment Checklist:

  •     Examine the IMC of the company of your choice including how consumers are impacted by advertising.
  •     Clearly articulate the core of the strategy.
  •     Be sure to outline your decision on whether they are on the right track.

Minimum 3 pages

Reference no: EM13394310

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