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Select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., BusinessWeek) and write a blog post summarizing the article and providing a personal perspective of the situation or company. The blog postings should focus on specific marketing issues and apply the concepts used in class.
How many minutes were devoted to advertising? How were these ads distributed throughout the hour?
Explain the difference between primary and secondary research in marketing communications, using examples to illustrate.
What marketing strategy or strategies has Aldi has adopted since it was created? For Australian-based students, you might like to focus your analysis on the Aldi Australia experience.
Discuss the micro-macro dilemma and the importance of social responsibility as they relate to marketing.
According to the article "Emotional Intelligence and Effective Leadership", one of the most important constructs in leadership today is the concept and application of emotional intelligence (EI) (Batool, 2013). Imagine that you are an internal con..
Some companies want to get their products into as many outlets as possible. These companies understand that the more exposure they get.
Describe Kudler's current purchasing process and systems, discuss Internet purchasing concepts, and discuss implementation processes that Kudler could use to implement revised processes incorporating Internet-based purchasing
For each of the topics you selected in item 3, how might a more passive (observation) approach be used to support the communication methods employed?
Develop a pamphlet to inform parents and caregivers about environmental factors that can affect the health of infants.Use the "Pamphlet Template" document to help you create your pamphlet. Include the following:Select an environmental factor that pos..
Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selectio..
What kind of marketing research do you think would be beneficial to a company such as Michel Herbelin in its attempt to get a strong foothold in the UK market?
How do the viewpoints of these two authors come into play in terms of the effectiveness of a promotional campaign?
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