Select a purchase you have made recently and describe in

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Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper, address the following:

1.Define consumer behavior, and how it relates with the subject of marketing.

2.Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.

Reference no: EM13395339

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