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Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.
Find a scholarly/peer-reviewed journal article on article less than 5 calendar years old on a topic addressed in this course that is of interest to you, the student. Create an article review of 750-1,000 words that addresses the following: What is the thesis (main idea) of the article?
Why is (are) the author(s) writing about the topic?
What facts are presented?
How does it relate to the other readings (especially the text) on the topic?
Critique the article.
What are the conclusions and recommendations?
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. Refer to "Typing Template for APA Papers" for an example of how to format your paper.
Look at some of the research literature in the library. Pertinent sources include feature-length research articles in journals such as the Journal of Public Relations Research, Journal of Consumer Marketing, Journal of Marketing, Communication Qua..
Discuss the roles of extrinsic cues and intrinsic cues in the perceived quality of wines, restaurants, digital cameras and graduate education.
Why can't we just use the same images that are already being used for all the different locations?
Compare global market research to domestic market research.reate best practices for a global research strategy.Examine the relationship between segmenting and positioning and the global marketplace.
Examine two (2) well-known healthcare quality organizations that have taken two to three (2-3) measures to improve quality within the organizations themselves. Suggest one (1) additional measure that each organization could take to further improve..
The first four standards in HPT are RSVP - Results, Systematic approach, Value-added, Partnership. Compare software implementation processes with this approach.
Required to find two job ads from any available sources such as newspapers, magazines, or internet; it is preferred that you select one job ad that you consider as well designed and another one that you consider as badly designed. Your assignment ..
Describe Kudler's current purchasing process and systems, discuss Internet purchasing concepts, and discuss implementation processes that Kudler could use to implement revised processes incorporating Internet-based purchasing
the time has come to select your two proposed target countries for edutots expansion. prepare a 10-14 slide
What do you think is the greatest difficulty in achieving the vision and mission of these organizations? In other words, are the organizations' vision and mission statements clear, concise, measurable, and realistically achievable?
What is your favorite brand of sandwich cookie? If you are like most Americans, chances are it is Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they are wrong. Sunshine first marketed its Hyd..
explain how the economic environment impacts tesla motor company and its customers. explain how the socio-cultural
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