Select a company maybe your employer and assess how it uses

Reference no: EM13606540

Investigate How a Company Uses Data in Marketing

Select a company (maybe your employer) and assess how it uses data in marketing its products or services. (If it is not your employer, find a sizable local company or search the Internet for a company and contact the marketing department.) Specifically, address the following considerations:

What data does the company capture and have available?
What additional data does the company acquire from outside data vendors and why?
What specific insights or information do companies hope to extract from the available data?
How does the analysis of the data translate into decisions?

Reference no: EM13606540

Questions Cloud

In early january 2009 sanchez builders purchases equipment : in early january 2009 sanchez builders purchases equipment for 102000 to use in operating activities for the next five

The magnitude of f is 384 newtons and its points at 344 : the magnitude of f is 384 newtons and its points at 344 degrees measured counterclockwise from the positive x-axis.

If the aircrafts initial speed when rolled onto the runway : jet rolls onto end of runway before accelerting down runway for takeoff. at point where leaves the ground it is

Daly company has gathered the following information may 30 : daly company has gathered the following information may 30 ending cash balance 45000 dividends paid in june 12000 cash

Select a company maybe your employer and assess how it uses : investigate how a company uses data in marketingselect a company maybe your employer and assess how it uses data in

Sold 16000 of merchandise that cost 7000 on mastercard : sold 16000 of merchandise that cost 7000 on mastercard credit cards. the net cash receipts from sales are immediately

Liquid extracts company produces a line of fruit extracts : liquid extracts company produces a line of fruit extracts for home use in making wine jams and jellies pies and meat

A cannonball is shot from ground level with an initial : a cannonball is shot from ground level with an initial horizontal velocity of 36.0 ms and an initial vertical velocity

Bates corporation has prepared the following sales budget : bates corporation has prepared the following sales budget month expected sales may 84000 june 100000 july 92000 august

User Account

All Pages