Segmenting the men athletic shoes market

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Reference no: EM133224348

1. Gather ideas about different dimensions useful for segmenting the men's athletic shoes market. You may use your own ideas, but you probably will also want to examine advertising and other marketing communications developed by different athletic shoe brands.

2. Based on the dimensions for market segmentation that you have identified, develop a survey of consumers. You will have to decide which questions should be asked and which consumers should be surveyed.

Reference no: EM133224348

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