Segmenting markets can be achieved by grouping customers

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Reference no: EM132282968

1. The primary reasons for travel are leisure travel, VFR, professional travel:

True

False

2. Individuals or groups select, purchase, and use goods and services to satisfy wants and needs, refers to:

a. Visitor Analysis

b. Marketing Mix

c. Consumer Behavior

d. Purchasing Power

3. Which of the below is not a model of tourist motivations?

a. Maslow’s Hierarchy of Needs

b. Optimal Arousal Theory

c. Push and Pull Motivations

d. Pearce’s Travel Career Patterns (TCP)

4. Segmenting markets can be achieved by grouping customers according to the following variables except:

a. Psychographic Segmentation

b. Geographic Segmentation

c. Demographic Segmentation

d. Product-Related Segmentation

e. All of the Above

5. Demographics is defined as the characteristics used to classify consumers on the basis of criteria such as age, education, income, gender, and occupation:

True

False

6. Upgrades is defined as receiving a better class of service or facility than was paid for, such as moving from coach to first class:

True

False

7. Luxurious travel and tourism activities occurred during:

a. The Modern Era

b. The Grand Tour Era

c. The Empire Era

d. The Renaissance Era1

Reference no: EM132282968

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