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Segmenting consumer markets

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Reference no: EM133170661

1. Define positioning and explain how it is accomplished. Describe the positioning for any 3 different brands of your choice.

2. Define each of the four Ps.What insights might a firm gain by considering the four Cs rather than the four Ps?

3. What is marketing ROI? Why is it difficult to measure?

4. Name and describe the four major sets of variables that might be used in segmenting consumer markets.Which segmenting variables does Starbucks use?

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Reference no: EM133170661

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