Segmenting business and consumer markets

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Reference no: EM132814005

Find an article that relates to "Segmenting Business and Consumer Markets" topic. After reading the article, share your findings in terms of why marketers need this information to support their goal(s) of selling the product.

If Possible, could you provide a real-world example of a company that excels at market segmentation?

Please provide references in APA format.

Attachment:- Principle Of MarketingArticle.rar

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Market and business segmentation and subsequent benefits are discussed in the current report. Real time examples from shipping container services are provided. Further there is discussion presented from a research article like what makes up the shipping services segmentation and how it can be of use for the organizations, a qualitative perspective is provided. References are included in the solution.

Reference no: EM132814005

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