Segmenting and positioning

Reference no: EM13270001

Segmenting and Positioning

For this assignment, you should select a national consumer brand and complete a brief segmentation and positioning analysis.

1. Try to see things from the perspective of the consumer and identify at least 6 market segments that the brand at its competitors exist.

2. Try to explain how the brand you selected is positioned to a specific target market with unique benefits and brand differences.

This should be 2-3 paragraphs long, and you can uses diagrams or figures if you wish.

Reference no: EM13270001

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