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A market, segmented it correctly and caught the customer's attention with a superior value preposition.This year's CES trade show in Las Vegas showcased many new tech products. The trend goes towards wearable and connective home technologies.Please choose one of the products below:Smart watch Smart home appliancesYou will complete a paper on the chosen product giving the reader more insight on the product. Questions that have to be answered in your paper are:1. What is the company selling?Discuss this in terms of the core benefits, actual products, & augmented products.2. What is the market for the product?3. What segment is the product targeting?4. What segment, targeting and positioning recommendation would you make?5. Is the product a fad or here to stay? Discuss.6. What could help the company avoid a premature decline of this product?Please make sure to reference your sources and use the APA format.
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