Segmentation variables used in segmenting consumer markets

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1. Please share some characteristics of a strong manager, also share some characteristics of a poor manager.

2. Most effective Internet marketing programs make use of the Four I's. Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.

3. Briefly, explain the different segmentation variables used in segmenting consumer markets. Please also provide an example for each segmentation category.

Reference no: EM132216700

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