Segmentation variables marketers use for consumer markets

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Reference no: EM131151964

Think of 2-3 products you recently purchased. In each segmentation scheme, to which segment do you feel you belong? How would marketing be more or less effective for you depending on the segment? Reflect the 5 major segmentation variables marketers use for consumer markets. How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you?

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Reference no: EM131151964

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