Segmentation targeting and positioning stp form foundation

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ASSIGNMENT 1: STP Outline

Segmentation, targeting, and positioning (STP) form the foundation for a company's entire marketing plan - all strategies must align with these components - so clearly defining them is critical to the company's success.

Part A: Describe 3 worthwhile (existing or new) consumer segments for your chosen company/product, using multiple segmentation variables for each segment. Maximum 1 page single-spaced, either point-form or brief paragraphs.

Part B: Choose 1 segment from Part A that you would target, and justify your choice. Maximum 2 paragraphs single-spaced.

Part C: Write a positioning statement for your chosen company/product, targeted to your chosen segment from Part B. Maximum 1 paragraph single-spaced(but if you are efficient, one sentence could suffice).

Reference no: EM13475473

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