Segmentation strategy, Segmentation strategy can be a

Segmentation strategy

Assignment Help Operation Management

Reference no: EM132243355

Segmentation strategy can be a significant competitive differentiator for a company. Intel, a pioneer in business segmentation (their “Intel Inside” value proposition is legendary), taps the power of segmentation to target technology markets selling both B2B2B (business-to-business-to-business) and B2B2C (business-to-business-to-consumer). Computer chip manufacturers such as Intel and AMD market to Apple, Dell, Hewlett-Packard and Lenovo for B2B2C and market to companies such as Amazon and HP Enterprises for B2B2B cloud computing.

Intel segments its business units based on analyses of its customers’ markets to determine where it should emphasize its sales and product development efforts. In a 2015 report to analysts, Intel revealed that they are reducing investment spending in software, personal computers and phones and tablets while investing more in data centers with cloud computing, retail solutions, transportation and automotive, smart homes and buildings and industrial and energy. Analysis of these segments will then focus on target companies well positioned in the emerging growth areas they identified.

1. How do you view the prospects for Intel over the next decade? What strategic changes would you recommend to management?

Reference no: EM132243355

Questions Cloud

What are three key messages in the goal : What are three key messages in the Goal and how do they apply to health

Overall goal of free trade agreement : The overall goal of a free trade agreement is to have economies of scale and comparative advantages, which helps promote economic efficiency.

How does social media make money : How does social media make money? What would you do to increase profits if you were involved in a social media venture?

Discuss both governmental and nongovernmental agencies : Discuss both governmental and nongovernmental agencies that oversee a real hospital (as of 1989).

Segmentation strategy : Segmentation strategy can be a significant competitive differentiator for a company. What strategic changes would you recommend to management?

Elements of e-procurement employed with commodity supplier : Define the elements of e-Procurement employed with the commodity supplier : Financial transactions

Are there important ideas missing from all three approaches : Are there important ideas missing from all three approaches? If so, what are they? Which approach sounds best to you? Why?

Penguin are working on merge to create global giant : New York Times news Oct 30, 2012, two book publishers, Random House and Penguin are working on a merge to create global giant.

Converted or interpreted into control in terms of audit : Discuss how this policy can be converted or interpreted into control in terms of an audit.

User Account

All Pages