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Read Case Opera Philadelphia: Segmentation Strategies for Changing Markets
Questions
1. What marketing strategies and tactics have been used in the opera industry?
2. Based on research conducted in 2014, how should Opera Philadelphia profile each of its market segments against "opera engagement" and "festival interest"?
3. How should Opera Philadelphia position itself to each target segment, and what tactics might be considered?
4. What product strategy should Opera Philadelphia implement as its best season model?
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