Segmentation strategies are or are not appropriate

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Reference no: EM132140970

1. Identify at least 3 bases for Geicos Segmentation (e.g demographic, psychographic, geographic or behavioral).

2. Explain why these segmentation strategies are or are not appropriate.

3. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm? How would you try to address those tensions?

Reference no: EM132140970

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