Segmentation process and positioning process

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Reference no: EM133680189

Question

I would like for you to focus on the segmentation process and how that relates to the positioning process. Please focus your efforts on the Hyundai Sonata product.

1. I would like for you to come up with a list of 5 unique potential market segments that you might want to target to sell this automobile. Write a catchy name for each segment that describes the segment. i.e., "On The Go Moms Who Don't Want a Mini-Van."

2. After you have developed 5 different unique segments, determine how you would position this car against the main competitor for each of the segments. i.e. For the segment listed above, the main competitor would be a Mini-Van.

3. After you have identified the main competitor for each segment, write a formal positioning statement for each segment.

4. You will turn in your 5 unique named segments, their main competitor, and a positioning statement for each.

Reference no: EM133680189

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