Segmentation of consumer markets-vulnerable market segments

Reference no: EM13191847

Segmentation of consumer markets can lead to questionable practices, specifically in targeting what some may define as "vulnerable" market segments. For example, very young children are considered by some to be "vulnerable". Do you agree that marketers should be limited or regulated when targeting "vulnerable" market segments? Why or why not? Provide support and examples. (Start by defining "vulnerable.")

Reference no: EM13191847

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