Solution-Segmentation analysis-pmd personal microderm

Segmentation analysis-pmd personal microderm

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Reference no: EM131198103 , Length: 1800 Words

Segmentation Analysis: PMD Personal Microderm

Background of the product

PMD personal Microderm products are at home microdermabrasion products for healthier skin. Microdermabrasion is a non-chemical procedure which removes the outermost layer of the skin which constitutes dead cells and reveals a healthier layer of skin with higher levels of collagen. This procedure is used to remove scars, blemishes, sun damage and wrinkles. This procedure is very expensive and being performed by dermatologists. A group of doctors, engineers and experts at PMD built at home microdermabrasion handheld device in early 2004 ( Get PMD, 2016). The product provides affordable microdermabrasion experience at home, which is at par with the professional microdermabrasion offered by dermatologists. This product uses discs which exfoliate skin which leads to removal of dead skin and it reveals a better and healthier layer of skin.

Please write a report on "Segmentation Analysis: PMD Personal Microderm" with more than 1800 words count and include references in end. your report muct including following

Positioning and market segmentation of PMD personal microderm
Relationship between marketing mix and target customer of PMD personal microderm
Competitive strategy used by PMD personal Microderm
Conclusion
References

Words Limit: 1800

Verified Expert

The PMD Personal Microderm is a product which has expanded the niche market of microdermabrasion by introducing the product at affordable price and by producing great results. Earlier Microdermabrasion was a niche market but PMD has expanded this market by selling it as a product for general skin improvement. The company has identified the target market and devised proper marketing mix so as to make this product a success. The company has implemented innovative marketing strategies by sampling focusing on its target customers. Through its patented spinning discs it has been able to position itself as a market leader in home based microdermabrasion tools.

Reference no: EM131198103

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Segmentation analysis-pmd personal microderm

Reference no: EM131198103 , Length: 1800 Words

Reference no: EM131198103

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