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Segmentation analysis

Assignment Help Operation Management
Reference no: EM132837930

Question 1.

Segmentation

Activity Context

This discussion helps you develop the skills to master the following course competencies:

Develop innovative and sustainable solutions to strategic marketing challenges.

Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

Develop familiarization with marketing segmentation techniques.

Activity Instructions

To define market segments, a company goes through a process of discovery that begins with research. Discuss the steps necessary to uncover, develop, define, and target specific markets.

Question 2.

Segmentation Analysis

Activity Context

This discussion helps you develop the skills to master the following course competencies:

Apply theories, models, and practices of marketing.

Develop innovative and sustainable solutions to strategic marketing challenges.

Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

Understand the application of the segmentation concepts.

Activity Instructions

Companies segment their markets based on different characteristics. Think of your particular situation. Pick any product you have purchased or a company you have purchased a product from. Discuss if perhaps you belong to particular segment and how the company reached you to enable a purchase. Remember that there are many ways to segment a market.

Reference no: EM132837930

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