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Your assignment is to assume the role of a market researcher for Toyota. Your company wants to learn more about what type of experience consumers will want to have in future years while traveling in an autonomous vehicle. (e.g. Will they simply want to get into a car and go from one point to another? Will they want some form of interaction?) The first part of your assignment is to create and execute a market research study that includes your peers, relatives and others in your social circle. Your study should follow the five (5) steps of the marketing research process (Figure 4.1). 1. What was your hypothesis? 2. What was the design of your research project? 3. How did you collect data? 4. What were your findings? 5. What will you include in your report to management?
The second part of your assignment is associated with Chapter 5 – Target Markets: Segmentation & Evaluation. 1. What variables should Toyota use to segment the market for autonomous vehicles? Please explain. 2. Should the company use an undifferentiated, concentrated, or differentiated targeting strategy? Why?
What is the Equal Employment Opportunity Commission enforcement process? How does this commission affect an organization's legal responsibilities?
Communication with staff is a critical component of being a health care manager. This assignment will help you refine how to do that.
Review the information on Pendleton Act of 1883. Hypothesize three to four (3-4) revisions that a law maker could consider in order to improve performance and eliminate political influence in today’s government agencies.
In 1887 Lord Acton wrote, “Power tends to corrupt and absolute power corrupts absolutely”. What do you believe he meant by this statement?
Imagine you are a business executive who is deciding between launching a website in English only or Multilanguage, which is very expensive.
karen graduated from college four years ago and has been working at betaphy inc. ever since. she has consistently
Create a pivot table in a new worksheet called “Data Analysis”. Make the background the same Tan color (there is a trick to this that involves a new worksheet and come cutting and pasting) Change the view of the Pivot table to be “Classic Pivot Table..
In your own words explain the overall process of risk management and explain the role of risk assessment in this process. Point form for answers will be preferred. Do not use paragraphs of phrases verbatim from the textbook.
What are the ethical, legal, and economic implications of such location bidding wars? Should there be limits on these incentives?
Explaining what product information you will need and how this information will assist with the development of the marketing plan.
The quantity of clocks have demand during lead time that is normally distributed,
Comment on your experience as either a consumer or employee using cloud computing (ERP).
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