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Your assignment is to assume the role of a market researcher for Toyota. Your company wants to learn more about what type of experience consumers will want to have in future years while traveling in an autonomous vehicle. (e.g. Will they simply want to get into a car and go from one point to another? Will they want some form of interaction?) The first part of your assignment is to create and execute a market research study that includes your peers, relatives and others in your social circle. Your study should follow the five (5) steps of the marketing research process (Figure 4.1). 1. What was your hypothesis? 2. What was the design of your research project? 3. How did you collect data? 4. What were your findings? 5. What will you include in your report to management?
The second part of your assignment is associated with Chapter 5 – Target Markets: Segmentation & Evaluation. 1. What variables should Toyota use to segment the market for autonomous vehicles? Please explain. 2. Should the company use an undifferentiated, concentrated, or differentiated targeting strategy? Why?
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..
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An analysis of the holding costs, including the appropriate annual holding cost rate.
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Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
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Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.
Ccompare the effectiveness of different leadership styles in different organizations
Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.
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