Segment the market for an industry

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Perform the research necessary to segment the market for an industry in a way that meets the criteria of the following list:

a. Homogeneity of needs and wants within the segment.

b. Heterogeneity of needs and wants among segments.

c. Differences within the segment are small compared to differences across segments.

d. The segment is distinct enough that its members can be easily identified.

e. It should be possible to determine the size of the segment.

f. The segment should be large enough to be profitable.

Reference no: EM133037371

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