Segment the consumer market

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looking more at segmentation, what are the different ways we can segment the consumer market (the bases for segmentation) and the variables included in each way? How can we segment the organizational or B2B market?

Reference no: EM13317206

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Segment the consumer market : looking more at segmentation, what are the different ways we can segment the consumer market (the bases for segmentation) and the variables included in each way? How can we segment the organizational or B2B market?
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