Segment of potential woodbarn target markets

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Reference no: EM133664755

Question

According to Exhibit 4 of the Woodbarn India case from HBP, income appears to be the primary demographic variable used to sub-segment the residential segment of potential Woodbarn target markets. In addition to demographic variables, there are others (geographic, psychographic, behavioral, and benefits) that can be useful for segmentation, as pointed out in this week's readings/lectures. What are two specific factors (besides income) that you would suggest Woodbarn consider that would make the resulting segmentation of the residential market more valuable and which type of variable (demographic, etc.) does each factor represent? You should include specific evidence from the case to defend your choices.

Reference no: EM133664755

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