Segment manager and life cycle strategy

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Reference no: EM13274488

1. Which of the following is a question likely to be addressed by a segment manager?

A. Does the product have sufficient capacity to meet current and future demand?

B. Is there enough capacity to supply demand in this market?

C. What will the other companies do with their product lines next year? In two years?

D. None of the above

2. Besides using a life cycle strategy, select which group of characteristics would be most commonly used by a differentiation strategy with a product life cycle focus.

A. Heavily increase automation ratings, average marketing expenditures, & allow products to transition from one segment to another as the perceptual map continues to evolve

B. Slightly increase automation ratings, minimal marketing expenditures, & allow products to transition from one segment to another as the perceptual map continues to evolve

C. Slightly increase automation ratings, invest heavily into marketing, & reposition products into desired target segments

D. Slightly increase automation ratings, minimal marketing expenditures, & reposition products into desired target segments where they will remain

3. Which of the following would affect your accounts receivables?

A. Giving your customers more time to pay you

B. Giving your customers less time to pay you

C. Giving your suppliers less time to pay you

D. A and B are both correct

Reference no: EM13274488

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