Segment consumers based upon service quality expectations

Assignment Help Operation Management

Reference no: EM131116764

Parasuraman, Zeithaml, and Berry (1985) posit that it may be useful to segment consumers based upon their service quality expectations. Do you agree? What positive results may flow from such segmentation? What, if any, are negative consequences?

Reference no: EM131116764

Questions Cloud

Describe an incentive conflict in your company : Describe an incentive conflict in your company. What is the source of the conflict, and how is it being controlled? Could you control it in a less costly way? Compute the profit consequences of the change.

Make list of the technologies utilizes in daily operations : Pick a single business organization and make a list of the technologies it utilizes in its daily operations. Which of these are less than five years old? Which are less than ten years old? More than ten years old? Describe how each technology facilit..

How counselor may have been in violation of aca code : Read the section "Course Case Study" and analyze the behavior of the counselor, as a professional, that you consider unethical or unprofessional. Write a brief summary of the questionable behavior. Substantiate the summary with reasons for your an..

What is the specific gravity of the iceberg : What portion of its volume (in%) would be above the surface if ice were floating in pure water?

Segment consumers based upon service quality expectations : Parasuraman, Zeithaml, and Berry (1985) posit that it may be useful to segment consumers based upon their service quality expectations. Do you agree? What positive results may flow from such segmentation? What, if any, are negative consequences?

Identify a function to map the canonical name : Identify a function to map the canonical name to the DB2 name and identify the corresponding name (local DB2 name) of the same field in DB2

Customers unwaveringly focus their orientation : According to Day (2003), "Companies with the best connections to their customers unwaveringly focus their orientation, configuration and use of information on the people and businesses that buy from them." What does Day mean by "…orientation, configu..

Determine whether demand will be strong or weak : Digital can delay the project a year while it conducts a test to determine whether demand will be strong or weak. The delay will not affect the dollar amounts involved for the project's investment or its cash flows-only their timing. do you recomm..

Compute the sample mean sample variance : Compute the sample mean, sample variance, and sample standard deviation

User Account

All Pages