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Secret behind oreo social media marketing

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Reference no: EM132924900

Hayes (2018) in "The Secret Behind Oreo's Social Media Marketing" discusses how Oreo is a social media powerhouse by the number of 'likes' and 'hits' it receives on Facebook, Twitter, Instagram and YouTube. In early 2013, the chocolate sandwich cookie giant hit social media home runs during the Superbowl, the 100-day "Daily Twist" Facebook campaign, the "Cookie vs. Cream" videos on YouTube and the Twitter banter with arch enemy KitKat (Hayes, 2018).
Are there other social media campaigns Oreo could launch?

Reference no: EM132924900

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