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Secondary data in the marketing research process

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Reference no: EM131714050

1. The SWOTT analysis helps with looking at competition in terms of it there is a threat. What would be the best way for a marketer to turn a threat into an opportunity?

2. What are examples of the pros and cons of primary and secondary data in the marketing research process?

3. What is positioning and the two methods for accomplishing the strategy?

4. What are your thoughts on the different types of segmentation strategies: geographic, demographic, psychographic and behavioral? Reference to Product Positioning?

Reference no: EM131714050

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