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Secondary data in gaining customer insights

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Reference no: EM131118505

1. What is a marketing information system and how is it used to create customer insights?

2. Explain how marketing intelligence differs from marketing research.

3. Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data and what are the potential problems in using it?

4. What are the advantages of Internet-based survey research over traditional survey research?

Reference no: EM131118505

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