Secondary and tertiary sources in secondary search

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1. a. Define the differences between primary, secondary and tertiary sources in a secondary search.

b. Develop the management-research question hierarchy for a management dilemma you or someone you know face at work or with an organization to which you volunteer.

2. List two major advantages and disadvantages of having an internal department conduct an organization’s public relations function. Then, contrast the internal department with two major advantages and disadvantages of retaining an outside counseling firm to handle public relations.

3. Why is organizational culture an important factor in enterprise-oriented social media initiatives?

Reference no: EM132272142

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