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Second one targets consumers

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Reference no: EM131037045

Marketers can use one of two strategies: the first strategy uses Facebook Pages and YouTube Channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

  • "evangelists"; "brand ambassadors"
  • "active receivers"; "passive receivers"
  • "passive receivers"; "active receivers"
  • an older demographic; a younger demographic
  • wealthy; disadvantaged

Reference no: EM131037045

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