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1. The individuals who develop the actual advertisements for promotional campaigns are called ___________.a. receiversb. account executivesc. brand managersd. creatives
2. The person or group who wishes to convey a message is which element of the communication process?a. receiverb. encoderc. senderd. decoder
3. The second element of an IMC marketing plan following a situation analysis is a ___________.a. situational analysisb. target marketc. SWOT analysisd. marketing objectives
4. Selling Reese's Peanut Butter Cup milkshakes at the DQ is an example of ____________.a. flanker brandingb. complementary brandingc. cooperative brandingd. extension branding
5. New trends in packaging include the following except ____________.a. designed for ease of useb. contemporary and striking designc. prevent tamperingd. meet consumer needs for speed, convenience and portability
6. During the external information search process for product information, consumers with high levels of involvement tend to spend ____________.a. less time searching for external informationb. more time shopping in retail storesc. rely on external information more than internal informationd. more time searching for external information
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