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Search for an advertisement (A television commercial or a print ad). Upload the TVC or insert a working link to the TVC or the image of print ad in your submission.
Analyse the ad:
- Major selling idea
- Advertising appeal(s) used in the ad.
- Creative execution style(s) used in the ad
- Any specific creative tactics that make the ad impressive and attractive
Define CPM, CPC and CPA and discuss two scenarios in which there is tension between advertiser and publisher (one scenario shows that the risk is mostly
Kohl's Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion
Think of an experience that you have had recently where you had a problem with a purchase and you contacted the company about the problem.
Describe the actors and forces in Amazon Go's macro environment that can affect marketing management's ability to build and maintain successful relationships
For WALGREENS Identify the Source of Potential Channel Gaps, Assess the Types of Channel Gaps, and Recommend Ways to Close the Gaps with example.
Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles. Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer
assignment instructions with section highlighted and projection outcomes and the excel financial report but unsure of how to complete the Cost analysis and NPV
Based on your knowledge of the business of fashion/beauty and cause marketing
What business model or models do they use? What evidence (via screenshot) can you provide for that belief? Do think this is the most effective business model
Apple: Get me a Mac. Big idea, IMC and creative strategy. What is the big idea and creative direction of the campaign, advertising appeal, tone of voice
Read the Forbes article about what the retailer J.Crew has recently done to try to increase sales and make the brand cool again among millennials.
Comfort Plus Inc. (CPI) manufactures a standard dining chair used in restaurants. The demand forecasts for quarter 1 (January - March) and quarter 2.
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