Search engine optimization consulting firm

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A good friend of yours, Andrew Waters, has decided to leave his corporate Job in order to launch a private SEO (search engine optimization) consulting firm. He is putting together a business plan for this venture and says the following to you: "I've read several books and articles about how to write a business plan, and there is a point about which I am still a bit confused. Is a business plan written more for learning and discovering or is it written more for pitching and selling?" What would you say to Andrew In response to his question?

Reference no: EM131473666

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