Search engine marketing and social media marketing

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Reference no: EM132229039

1. Marketers usually try to profile and segment their email lists to better target new offers. However, trying to segment emails into test and control offers (A/B split testing) is a waste of time in measuring which email offers work best with various segments.

True

False

2. Facebook allows you to select a target audience for advertising by location (state or city), demographics, and likes and interests that are drawn from user profiles.

True

False

3. Search Engine Marketing and Social Media marketing have little relationship to each other.

True

False

4. For all the growth in Social Media, it does not really play an important role in the dissemination of video content.

True

False

5. Viewing of video advertising on internet sites has been increasing dramatically and consumers who view product videos are much more likely to buy than those who do not.

True

False

6. A robust customer database is one key to effective email marketing. Email databases could be build through building a permission-based lists or renting email lists

True

False

7. Facebook, Twitter, and mobile all offer opportunities for paid search campaigns.

True

False

8. Growth in online advertising has be constrained because the online advertising industry has had limited ability to develop new and more engaging online advertising formats.

True

False

9. Email Marketing is best used as a retention tool rather than acquisition tool.

True

False

10. Ad networks represent groups of related publishers and allow marketers to target a specific audience on many sites.

True

False

11. Placing cookies on a consumers computer is part of the process of targeting unidentified users.

True

False

12. In the field of Search, spiders and bots "crawl" websites regularly and follow site links and pages to create indices of key words and page locations.

True

False

13. The new “Rising Stars” ad formats were designed to:

better hide web site content from search engine spiders and bots.

use the new formats respond to the need for better brand development ads.

make more effecient use of email code.

14. To order to reach the right online audiences, marketers use Predictive models to:

target unidentified users based on online search and online usage behaviors.

avoid the expense of using an ad network.

to minimize the use of spiders or bots by the Marketer

15. Event-driven marketing is part of a trend that includes:

more experiential marketing activities, off-line with trade shows or launch events and online with webinars and tweet-fests.

better opt-in email and better keyword design

organic search and organic profiling

16. ________ is one tool that enables consumers to enjoy media on their own schedule.

Video streaming

Electronic TV schedule or guide

PPC

VisualCV

17. Acceptable email marketing practices under the CAN-SPAM law include:

using spiders and other anonymous collection techniques.

correct identification of the sender in the header and providing an opt-out method

sending unsolicited e-mail to prospective customers without giving them an opportunity to opt-out.

18. Effective brand building for your product or service requires:

balancing the online and offline media mix and ensuring the best possible customer experience.

heavy use of email marketing and blog campaigns

making sure all marketing events are approved, only if their results can be throughly measured.

19. ________ is the set of techniques, such registering your site with search engines and finding the key words and phrases that your target audience uses to search for your product, designed to make web pages rank highly on search engine result pages.

Search Engine Optimization (SEO)

Statistical Algorithm Search (SAS)

Search Index Marketing (SEM)

20. In tracking the effectiveness or email campaigns, the term for delivered email mail that is actually opened is the following:

open rate.

click-through rate.

privacy rate.

viral score.

21. The term used to describe the expressed willingness of consumers to receive further email or other promotional material from the marketer is:

opt-in.

cop-out

PPC registration.

opt-out

22. For advertisers using the internet to build Online Branding, the types of marketing videos available to them include:

Product demostrations, case studies and testimonials.

SEO Video and PPC Video

ISP streams and URL embeds

Humor videos and bloopers

23. In increasing your exposure on the web, the objective of Keyword Bidding is to:

get the best ranking for the lowest cost.

limit negative search exposure on the web.

lock up all the key words your competition are using, in order to take the keywords off the market.

24. A search engine determines rank on its results pages by:

vote of its users.

secret algorithms.

randomization or blind draw.

Reference no: EM132229039

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