Reference no: EM132295102

You first need to get into the SRDS database provided by the library. Here’s how to do it:

Log into your My Macomb Account

Under the My Macomb Menu, choose Student Services and then click on the Library link.

Click on the Library Access and Information link

Choose “Find E-Resources” in the left side menu bar

Click on “Business”

Scroll down and click on SRDS (this will open a new window)

You should now have the SRDS Database open

Click on Log In

Click on Magazines, the Consumer Magazines in the Drop Down Menu

PART 1:

On the left side of the page, under “Search by Media Type,” select “Consumer Magazine Media.”

Select any option under “Classifications” and click on it. Now, choose any one of the magazines in that class. Which magazine did you choose?

1) What is the price of a 1-page, 4-color ad in the magazine that you chose? (use 1 ti –which stands for a “1 time purchase” of an ad). You will find this by clicking on the RATES & POLICIES tab.

2) What is the Total Circulation (which means the number of issues sold) of the magazine you chose? You will find this by clicking on the CIRCULATION tab. Please use the TOTAL Circulation if possible.

3) Now, you are going to look up a specific magazine: Cosmopolitan (you can do a keyword search to find this - but be sure to use the Cosmopolitan that is a CONSUMER MAGAZINE). What is the cost for a full page color rate (1 ti.) in Cosmopolitan?

4) What is the Total Circulation of Cosmopolitan?

PART 2

Now we’ll search newspapers. Under the left menu “Search By Media Type” click “Newspaper Media” then type the newspaper below into the search box. Be sure to select the newspaper, not the website/digital.

You need to search for the Detroit Media Partnership (this is the combined Detroit News & Free Press).

1) What is the cost of a full page color ad in a Sunday edition? You will find this by clicking on the RATES & POLICIES tab.

2) What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.

You need to search for The Macomb Daily

3) What is the cost of a full page black and white ad in a Sunday edition? (To get the cost of a full page ad take the "Per Inch" rate - do not use the VOLUME DISCOUNT rate - and multiply it by the number of inches of a full page ad (which you can find on the issues & spec page but I will help you out and tell you is 126 inches).

4) What is the Print Paid Circulation for the Sunday Edition? You will find this by clicking on the CIRCULATION tab.

PART 3

1) Do you think advertising in print (magazines and/or newspaper) is worth the cost? Why or why not?

2) What type of company should advertise in a magazine? Why? (think in terms of budgetary considerations, types of products, number of locations, etc.)

3) What about a newspaper? Why?