Scope of entire sporting goods-licensed products industry

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Estimate the size and scope of the entire sporting goods and licensed products industry. Compare and contrast Nike, Under Armour, and Adidas for both the U.S. market and the global market. Do you think the current "market leader" in the U.S. and globally will be the long-term future market leader in each of those markets? Why or why not? Explain.

Reference no: EM132141339

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