Reference no: EM13940006

Assignment Context and Scenario:

An international hotel group will be opening a new hotel (a 4 star-property with 200 rooms located in a small city in the UK) and you are being appointed as the General Manager for managing the launch of the new hotel. Considering the critical role of front office in business performance, the head office based CEO asked you to prepare a detail report about different roles and strategies you want to use in the accommodation services and front office of your property.

Please note that the hotel expects to target mainly business customers and the new property will have facilities for business travellers, including a 400 seat conference facility along with food and beverage operations. Although the tasks in this assignment are all based on the scenario provided above you need to support your discussion with relevant theories and concepts.

Task 1:

1.1 Given the scope and scale of the Rooms Division operations of the new property, identify and discuss the different type of accommodation and front office services needed and analyse the roles and responsibilities of the accommodation and reception service staff.

1.2 Evaluate the type of services provided by the rooms division department in a range of accommodation facilities such as hotels, holiday camps or university campuses and discuss the legal and statutory requirements that apply to rooms division operations in the UK

- M1: Demonstrate that you have approached to study and research the scope and scale of the room division operations for the new property effectively (this us related to task 1.1)

- M2: A range of sources of information has been used to evaluate the type of services provided by the rooms divisions in various establishments and discuss the legal and statutory requirements applicable to room division operations in the UK (this is related to task 1.2)

Task 2:

2.1 Assess the role and importance of the front of house department in the effective management of a hospitality business and discuss the key aspects of planning and management of the front of house area for your new hospitality operations

2.2 Critically discuss the key operational issues that would affect the effective management and business performance of the front office area for your new hospitality operations

D1: Conclusions on the significance of the front of house department in the effective management and planning for a hospitality business have been drawn through synthesis of ideas with justification (this is related to task 2.1)

D3: Convergent and lateral thinking have been applied in critically discussing the key operational issues that affect the effective management and business performance (this is related to task 2.2)

Task 3:

3.1 Analyse and discuss the role and importance of design and development of property interiors, including functionality to the effective management of the hospitality operations

3.2 Critically examine the key aspects of planning and management of the accommodation service function and analyse the operational issues affecting the effective management of the accommodation service function for your new property (P3.2)

M3: Plan a class presentation on the role and importance of design and interior design for the effective management of the hospitality operations using appropriate methods and relevant technical language (this is related to task 3.1)

Task 4 :

4.1 Explain how you would perform revenue/yield management activities in order to maximise occupancy and rooms revenue and discuss what sales techniques that rooms division staff can use to promote and maximise revenue in your hotel. Provide example using the case scenario (you may use approved software package- ask the tutor)

4.2 Discuss the importance and use of forecasting and statistical data within the rooms division in your property and calculate Rooms Division performance indicators to measure the success of accommodation sales using the appropriate software package as an example

D2: Plan, manage and organise and research the revenue/yield management and sales techniques activities the staff can use in order to maximise occupancy and revenue in the hotel (this is related to task 4.1)