Science to amplify their value-generating potential

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In this reading, the authors provide examples of companies that have leveraged data science to amplify their value-generating potential. Think of companies that are a counterexample to such firms that have successfully ridden the data analytics wave. What according to you could be the underlying rationale for such a firm to not adopt the data science wave? Provide citations and sources as part of your response.

Reference no: EM132277978

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