Scenario analyses of the new international target

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1. Identify a local company whose products or services you really admire (Marlita Creations). Conduct an assessment of why, where, and how this company might expand internationally. Talk through the pros and cons of what you've recommended.

2. Using the same company from the first exercise, undertake PESTEL, globalization, and scenario analyses of the new international target market. What are the implications of your analyses for the recommendations you compiled? What resources did you draw on and what key questions remain unanswered?

3. Kohl's Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion? What modes should it explore? Should Kohl's stay "local"?

Reference no: EM133146674

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