Scanning the business environment

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Imagine that you have a summer job as an intern with Beyond Meat, a company known for its suite of plant-based protein products. In your discussion posts, find and share professional sources that help you discuss the following:

1) Scanning the business environment, what do we know about consumer trends around healthy eating/living and the rise of interest in plant-based products?

2) Consider how Beyond Meat has targeted and grown its customer base - How has Beyond Meat effectively used the 4Ps (Product, Price, Place, and Promotion) to drive interest and sales in their products? Share an example of one of the 4Ps.

Make sure to share website links or sources referred to in each of your posts.

Reference no: EM133051413

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