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Scale of foreign market entry

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Reference no: EM131397715

This week we examined the strategic issues international firms face - e.g. when to enter a foreign market, which markets to enter, and at what scale. That strategy was then expanded to explain the various types of entry modes that an international firm would use.

With that knowledge, think about some issues that a firm faces when pondering the scale of foreign market entry and share your thoughts. Be specific in your answer and tie it to a region of the world and the industry involved (1-2 paragraphs).

Reference no: EM131397715

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