Saxonville sausage company case study

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Reference no: EM132275558

For this week, you need to develop and submit the answers to the following questions related to the 'Saxonville Sausage Company' Case Study.

1) What was Anne Banks main research objective?

2) Could you identify the Marketing Research Process steps in what she designed?

3) What type of research did she use: qualitative (focus groups) or quantitative (questionnaries)?

4) Do you consider that she used a good marketing research approach?

PLEASE EXPLAIN USING AS MUCH DETAILS AS POSSIBLE

Reference no: EM132275558

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